The Lead Retrieval package allows exhibitor attendees associated with exhibitors to whom the event planner has granted access to scan leads at the event and collect the contact information of attendees.
Adding the Lead Retrieval Feature to your Event
If you have purchased the Lead Retrieval package, you will see the "Lead Capture" feature listed as an option under "Add Feature +" on your event's Features/Menu settings page. Select Lead Capture, then click "Add Feature" to add this feature to your event.
The feature will then be displayed on your Features list. You can click on the feature to view the settings, where you may edit the Button Label as needed, hide the feature, remove the feature, restrict it to specific participant types, and edit the Lead Capture Custom Fields.
Editing Lead Capture Custom Fields
You may edit the lead form that is displayed when a lead is scanned in the app to include any custom fields you choose by clicking "Edit Lead Capture Custom Fields" on the Lead Capture feature settings. Here, you may add as many custom fields as you'd like by clicking "Add field", entering a field Label, and designating the field Type, along with any other options, such as multiple choice answers or ratings.
Granting Lead Capture Access to an Exhibitor
Enable Lead Capture by navigating to an Exhibitor's "Edit" page in the CMS. Under the settings portion of their listing you can enable lead capture for that exhibitor by clicking "ON" next to Lead Scanning. After enabling lead capture for that exhibitor, designate a VIP Portal Admin by entering their name and email.
Exhibitors can customize their lead form to suit their organization's needs and requirements. Selecting "Manage Custom Fields" from the exhibitor landing page within the VIP Portal will bring up a modal. Add fields by selecting "Add field" from the top right. Field choices include Text, Rating, or Choice. If an Exhibitor VIP Admin edits custom fields for their company, these settings will override any existing defaults set across all exhibitors.
The designated Admin for an exhibitor may log in to the VIP Portal to view and export leads collected by their exhibitor attendees.
They can also add members of their team, thereby granting them the power to scan leads using the app.
Exhibitor members will see the lead capture button as the first item in the menu of the app. Tapping the button brings up the lead scanning interface, ready to capture attendee badges and their corresponding contact information.
Attaching Lead Codes to Attendee Records
In order for the in-app scanner to connect the scanned QR code to the correct attendee record in Touchpoint, each attendee must have a "Lead Code" entered on their attendee profile, and the QR code on the attendee's printed badge must be embedded with the exact same Lead Code value.
For Certain Platform integrated events:
When the attendees sync over to Touchpoint from an event that is integrated with the Certain Platform, the Lead Code for each attendee gets automatically populated with the attendee's Reg Code from the Certain Platform. If you are using badge printing through the Certain Platform, make sure to configure the QR code on your badges with the "Simple QR code" option. This will ensure that the Reg Code and only the Reg Code is embedded in the QR code on each attendee's badge.
For events managed in Touchpoint only:
You will need to include a "Lead Code" column on your Attendee bulk upload spreadsheet and enter a unique lead code for each of your attendees there. This can be a registration number, external ID number, or even each attendee's email address (as this will be unique to each attendee). You will then need to coordinate with the team organizing your badge printing to configure the QR code on each attendee's badge with the exact same value you entered as the Lead Code on each attendee's profile in Touchpoint.
Touchpoint does not provide badge printing services. The following example is a 3rd party service, used to illustrate how to simply and easily set up your name badges to work in conjunction with the Touchpoint app.
Avery.com - Badge Printing Example
After selecting the template you'd like to use you will be presented with a blank badge.
- Select Import Data
- Select any information you'd like displayed on your name badges & Lead Code as imported fields, then click next. On the next screen, Drag First Name and Last Name into the "Arrange fields" box. Hit next, then finish.
- Next add the QR code. Select More from the left menu, then "QR and Barcodes". Select a "Code Type" of text. To generate the QR code from our "Lead Code" select the merge button beneath "MERGE QR OR BARCODE".